Copywriting Services for Property, Garden, and Home Interior Businesses
Your next client is already looking for someone with your expertise.
But if your projects aren’t being highlighted clearly online and in print, they may never find you.
In the property, construction, garden and interiors sectors I see it all the time. Talented professionals delivering thoughtful design, beautiful spaces and excellent craftsmanship, then moving straight on to the next project without ever telling the story behind the last one.
Not because the work isn’t worth sharing, but because writing about your own business is hard and far too easy to put off.
That’s where I can help you.
I’m an award-winning copywriter for the property, construction, garden and home interior sectors. Over the past fifteen years, I’ve written for national titles including The Telegraph, The Independent and Abode2 magazine as well as for brands such as Argos, Habitat, Tapi Carpets, and numerous independent companies within the property and interiors world.
So, if you want to ensure your potential clients can find you, I’d love to help you tell your story.
“Rachael is not only a great writer she has a brilliant eye for seeking out interior and lifestyle stories that others might miss.
She is a huge champion of supporting independent local brands, telling their stories and getting their names out to a wider audience. She is always a consummate professional to work with, filing on time and keeping to the designated word count.
I am always very happy to commission her for SO magazine.”
Eileen Leahy – Journalist & Editor
HOW I CAN HELP YOU
Whether you need compelling case studies, standout website copy, or editorial content that helps you to get noticed, I’m here to make your marketing easier.
CASE STUDIES
Your Marketing Power Tool
Case studies are more than just project recaps – they are your multi-purpose key to building credibility, making connections and attracting new clients. Without using pushy sales techniques.
WEBSITE COPY
Your Virtual Showroom
EDITORIAL CONTENT
Your Hi-Viz Vest
Editorial coverage, both printed and digital, local and national, goes far beyond a traditional advert or magazine feature. It’s a storytelling platform you can use to let the right people know you exist, highlight your expertise and engage your target audience.
THE WRITER BEHIND THE COPY
Settled in a picturesque Kent village that could double as a set for Midsomer Murders, I’m an award-winning copywriter with a passion for hot chocolate and home interiors—and a habit of lingering outside estate agents’ windows.
My DIY-mad parents sparked my interest in property, and my love of a good story combined with my City & Guilds interior design qualifications allow me to create engaging narratives that help you connect with your target audience, highlight your services, and grow your business.
Curious to learn more about my journey or how I can help you? Then head over to my About Page or explore my service pages to see how we can work together.
THE KEY TO GETTING MORE CLIENTS IS TO ENSURE THE RIGHT PEOPLE
KNOW YOU EXIST
Because if potential clients don’t see you, they can’t buy from you — no matter how good your work is.
Having spent years helping business owners just like you understand where, how and why they need to increase their visibility, one thing is clear. They all want a helping hand narrowing down their options and discovering their next steps.
Which is why I created the Visibility Roadmap.
Your bespoke Visibility Roadmap gives you up to four carefully researched marketing and editorial options, tailored to your goals, audience and budget — plus my clear recommendation and practical next steps, so you can move forward with confidence instead of guesswork.
You won’t need to wade through numerous details, deal with marketing calls or waste time wondering what to do.
You just need to talk to me.
Find your Visibility Roadmap HERE
brands I have worked with
I work with businesses of all shapes and sizes within the property, construction, garden, and home interiors sector—helping them tell their story, showcase their work, and connect with the right audience. The following logos are just a few examples of the companies I’ve had the pleasure of working with.
recent projects
Take a look at some of my recent projects and see how I’ve helped clients showcase their work and attract new business. Click through to discover the stories behind each one—or book an online coffee with me to see how I can do the same for you!
BRANDED EDITORIAL CONTENT | Argos and Habitat
Advertorial | Calibre Developments & Lettology
Website Copy | Shutup Shutters
Website Copy Appraisal | Blue Sky CAD
“Rachael and I hit it off from the start. She understood every part of my business before she started to write copy for me, taking considerable time, researching and perfecting her knowledge of my business, tone and website before scripting and expertly writing copy text for my new website launch.
She is an expert in her field, hidden by the title ‘ghost’ writer and needs a lot more personal credit for her expert intuition and experience. She’s guided me through the whole process, and I have already highly recommended her to other business owners and will continue to use her services.
Thank you friendly ghost! (writer)”
Alexia, Lettology