WEBSITE SERVICES

How do you feel about your website?
Does it make you smile and feel proud of everything you offer?
Or do you put off looking at it until you have to, then cringe at the outdated content, clunky wording and missed opportunities?
If it’s the latter, don’t worry, I can help.
I know exactly how it feels when your website—that’s meant to be your most powerful selling tool – makes you feel dissatisfied, disappointed or a little ‘meh’! (It’s a copywriter’s curse: no matter how good my website text is, I will always think it could be better!)  
The good news? Fixing your website doesn’t have to be overwhelming. Together, we can turn it into a confidence-boosting asset that truly reflects your business, sounds like you, and speaks to your ideal clients.
contact Rachael

STEP 1 – WEBSITE CONTENT AUDIT

If you have fallen out of love with your website or it’s not giving you the results you need, the chances are that your business has evolved, but your website copy hasn’t.

That’s where a Website Content Audit comes in.   

Following a Zoom call where we will discuss your goals, I’ll comb through every page with a sharp, professional eye, spotting what’s working, what’s outdated, and where we can dial things up.  Then, you’ll receive a report packed with actionable tweaks and fresh ideas, so you know exactly what to change to attract the right people and turn more visitors into clients. No fluff, just straight–up insights to make your website work harder for you! 

Investment: £299 for a 5-page website

Get clarity on what’s working and what’s not

Identify gaps that could be costing you customers

Walk away with an actionable plan to improve your website

Real-Life Example: Read how I helped Blue Sky CAD Limited here.

book a website audit

STEP 2 – FRESH WEBSITE COPY

Time for a complete refresh?

If you’re ready to level up with website copy that feels like you, captures your brand’s essence and turns visitors into loyal customers—you’re in the right place. I’ll craft fresh, engaging, and SEO-friendly copy that not only sounds like you but speaks straight to the hearts (and minds) of your ideal audience. No generic fluff, just words that work hard for your business.

Investment From £350 per page with packages available.

I craft:


Homepage copy that instantly grabs attention
Service pages that sell without feeling salesy
About pages that build trust and connection
FAQ pages that immediately save you time and answer your potential clients’ questions
Contact pages that make people, you know, want to contact you.

Real-Life Example: Take a look at my work in action over at Shut Up Shutters, or read their case study here.

let's chat about your website copy

STEP 3 – REGULAR UPDATES TO BOOST TRAFFIC & SALES

Love your website but want it to work harder for you?

Keeping your website fresh, relevant, and visible in search results isn’t a one-and-done thing—it’s all about regular updates. Whether it’s insightful blog posts, juicy FAQs, or compelling client case studies, I’ll create high-quality content that not only keeps your audience hooked but also fuels your social media and brings more of the right people to your site.

I can help with:

Blog Posts – SEO-friendly articles that position you as an expert

Investment from £200 for a fully optimised SEO formatted blog post, up to 1000 words.

📌 Example: See this Nicky Percival Blog post

Guest Blog Posts – Strategic collaborations to expand your reach

Investment £250 for a fully optimised SEO formatted blog post, up to 1000 words to include all liaisons between parties.

📌 Example: See this Guest Blog for Dowsing & Reynolds/Nicky Percival

Case Studies – Real-life success stories that build credibility

Investment from £375 to £550, depending on whether you’d like me to liaise with just you or both you and your client.

📌 Example: Nordhus Kitchen Case Study used as an Advertorial

Buyer’s Guides – Helpful resources that attract and educate customers

Investment from £350 with packages available

📌 Example: The Independent’s Integral Window Buying Guide Case Study

FAQ Pages – Answering common customer questions to boost trust & SEO

Investment from £350 unless part of a package

📌 Example: See this FAQ Page for ShutUp Shutters

By consistently adding valuable content, your website becomes a go-to hub of expertise—one that attracts more visitors, builds trust, and converts clicks into customers.
let's create a content strategy that works for you

READY TO GIVE YOUR WEBSITE A BOOST?

Whether you’re looking for a full rewrite, regular content updates, or just some guidance on where to start, I’m here to help. Let’s turn your website into the asset your business deserves.

talk to Rachael about my website

“We had the pleasure of hiring Rachael to work on the copy for our new website.  We are extremely happy.  She got our tone of voice in an instant and we are so pleased with the outcome. 

Nothing is too much trouble and she was happy to go back and forth until we were happy with the copy she had created. 

Rachael is a lovely lady and it was a pleasure to work with her.  We would not hesitate to recommend her and would use her services again.  Thank you Rachael.”

Michelle – Shutup Shutters Limited